Marketing

Marketing seeks to provide standalone value to prospects and consumers through content, with the long-term goal of showing product value, developing brand loyalty, and ultimately increasing sales. Marketing comprises product development, market research, product distribution, sales strategy, public relations, and customer service. Marketing is required at all phases of a firm.Digital marketing is a rapidly growing industry that has transformed the way businesses promote their products and services. This industry uses digital channels such as search engines, social media, email, andwebsites to connect with customers and increase brand awareness. This significant growth can be attributed to the increasing adoption of digital marketing channels by businesses across various industries.

In terms of marketing budgets, digital marketing will account for 50% of total marketing budgets by 2023, up from 44% in 2020. This represents a significant shift in marketing spending as businesses increasingly prioritize digital channels to connect with customers. The growth of digital marketing has also led to the emergence of new sub-industries such as social media marketing, search engine optimization (SEO), email marketing, and content marketing. These sub-industries have their own unique strategies and techniques, but they all share the common goal of driving traffic, generating leads, and increasing sales through digital channels.

Global market for Digital Advertising and Marketing: $531 billion in 2022 CAGR(2022-2030):13.9%