logo
icon
Sign In
Client Login Employees Newsletter
logo
icon
Client Login Employees Newsletter

Insight Category: Marketing & Advertising

Marketing & Advertising

International Marketing

April 19,2023

International marketing is an economic activity that involves the trading of goods and services to c...

Read More

Marketing & Advertising

Personalization with AI

April 19,2023

The E-commerce, Retail, and Software Industries today are leveraging automation, AI, and technology....

Read More

Marketing & Advertising

An Improved E-Commerce Experience: Omni Channel

April 19,2023

E-commerce is now a vital part of the worldwide retail framework. The retail sector, like many other...

Read More

Marketing & Advertising

Programmatic Advertising: Advertising Made Easier

April 19,2023

Programmatic advertising is the use of artificial intelligence (AI) and machine learning (ML) to pur...

Read More

Marketing & Advertising

A Cooperative Approach: Agile Marketing

April 19,2023

Agile marketing is a tactical marketing approach in which teams identify and focus their collective ...

Read More

Marketing & Advertising

Short-form Video Marketing

April 19,2023

Short-form video ads are video clips often 5-16 seconds long that businesses use for promotion. Shor...

Read More

Marketing & Advertising

The Value of Brand Equity

April 19,2023

Brand equity is the value your brand brings to your business. Creating and maintaining brand equity ...

Read More

Marketing & Advertising

The Next Generation: Gen Z

April 19,2023

Generation Z is the generation after the Millennials, holding a whopping $143 billion of buying powe...

Read More

Marketing & Advertising

Smart Bidding: Machine Learning Meets Advertising

April 19,2023

Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conv...

Read More

Marketing & Advertising

Lead Generation: A Critical Customer Attraction Strategy

April 19,2023

There is an old adage in business – If your company is not growing, it is dying. This might sound ...

Read More

Marketing & Advertising

‘Let Them Eat Cake’: Content Marketing

April 05,2023

Content marketing is a marketing technique in which relevant and useful content is planned, created,...

Read More

Marketing & Advertising

VR Marketing: Introducing New Dimensions to Marketing Strategies

April 05,2023

Virtual reality marketing involves brands promoting themselves and their products using virtual and ...

Read More