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Insight Category: Marketing & Advertising
Email Marketing: Broadening Reach
April 19,2023
83% of customers would prefer to hear from companies via email than any of the other common means of...
Read MoreInternational Marketing
April 19,2023
International marketing is an economic activity that involves the trading of goods and services to c...
Read MorePersonalization with AI
April 19,2023
The E-commerce, Retail, and Software Industries today are leveraging automation, AI, and technology....
Read MoreAn Improved E-Commerce Experience: Omni Channel
April 19,2023
E-commerce is now a vital part of the worldwide retail framework. The retail sector, like many other...
Read MoreProgrammatic Advertising: Advertising Made Easier
April 19,2023
Programmatic advertising is the use of artificial intelligence (AI) and machine learning (ML) to pur...
Read MoreA Cooperative Approach: Agile Marketing
April 19,2023
Agile marketing is a tactical marketing approach in which teams identify and focus their collective ...
Read MoreShort-form Video Marketing
April 19,2023
Short-form video ads are video clips often 5-16 seconds long that businesses use for promotion. Shor...
Read MoreThe Value of Brand Equity
April 19,2023
Brand equity is the value your brand brings to your business. Creating and maintaining brand equity ...
Read MoreThe Next Generation: Gen Z
April 19,2023
Generation Z is the generation after the Millennials, holding a whopping $143 billion of buying powe...
Read MoreSmart Bidding: Machine Learning Meets Advertising
April 19,2023
Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conv...
Read MoreLead Generation: A Critical Customer Attraction Strategy
April 19,2023
There is an old adage in business – If your company is not growing, it is dying. This might sound ...
Read More‘Let Them Eat Cake’: Content Marketing
April 05,2023
Content marketing is a marketing technique in which relevant and useful content is planned, created,...
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