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Insight Category: Marketing & Advertising

Marketing & Advertising

A New Reality: Augmented Reality

April 19,2023

Isolated AR applications have been around for decades, but only recently have the barriers to entry ...

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Marketing & Advertising

Email Marketing: Broadening Reach

April 19,2023

83% of customers would prefer to hear from companies via email than any of the other common means of...

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Marketing & Advertising

International Marketing

April 19,2023

International marketing is an economic activity that involves the trading of goods and services to c...

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Marketing & Advertising

Personalization with AI

April 19,2023

The E-commerce, Retail, and Software Industries today are leveraging automation, AI, and technology....

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Marketing & Advertising

An Improved E-Commerce Experience: Omni Channel

April 19,2023

E-commerce is now a vital part of the worldwide retail framework. The retail sector, like many other...

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Marketing & Advertising

Programmatic Advertising: Advertising Made Easier

April 19,2023

Programmatic advertising is the use of artificial intelligence (AI) and machine learning (ML) to pur...

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Marketing & Advertising

A Cooperative Approach: Agile Marketing

April 19,2023

Agile marketing is a tactical marketing approach in which teams identify and focus their collective ...

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Marketing & Advertising

Short-form Video Marketing

April 19,2023

Short-form video ads are video clips often 5-16 seconds long that businesses use for promotion. Shor...

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Marketing & Advertising

The Value of Brand Equity

April 19,2023

Brand equity is the value your brand brings to your business. Creating and maintaining brand equity ...

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Marketing & Advertising

The Next Generation: Gen Z

April 19,2023

Generation Z is the generation after the Millennials, holding a whopping $143 billion of buying powe...

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Marketing & Advertising

Smart Bidding: Machine Learning Meets Advertising

April 19,2023

Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conv...

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Marketing & Advertising

Lead Generation: A Critical Customer Attraction Strategy

April 19,2023

There is an old adage in business – If your company is not growing, it is dying. This might sound ...

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